Embracing New Technologies to Enhance Tried & True Marketing Skills
I’m a seasoned healthcare creative executive driven by curiosity and a deep passion for creativity, strategy, and patient impact. With a knack for instinctive storytelling and brand-building abilities, I’ve helped numerous clients achieve meaningful, measurable results for both HCP and patient audiences.
A little more about me…
I am passionate about helping brands unlock every opportunity to build stronger, more meaningful connections with their audiences through strategically driven creative expression. My goal is to craft compelling marketing and communications platforms that bring bold, differentiated narratives to life—setting brands apart in crowded or new marketplaces.
I love the challenge of blending creativity with strategy to make brands stand out in new ways. With 20+ years in pharmaceutical marketing across oncology, immunology, CNS, and more, I’ve developed a knack for turning insights into ideas that connect with both patients and professionals.
From global campaigns to oncology launches, my work is grounded in smart strategy, clear differentiation, and a commitment to making every message matter.
Create Cause for Pause
Bringing awareness
to the effects of childhood cancer treatments needed to be bold, impactful and unique.
At the intersection of insight and innovation lies powerful creativity. My team and I combined deep audience understanding, a strategic use of humor, and AI-driven tools to deliver a standout idea for an existing client.
Creative Approach to Limitations
When a small biopharma client needed to launch a 3rd-line oncology treatment in record time, we leveraged important insights with years of oncology experience to make an impact. Meet Tiivy— the gentle elephant that helped meet sales goals and reached more patients than expected.
Cell and Gene treatments are the cutting edge of science poised to save or greatly improve the lives of those faced with harrowing diseases. I had the privilege of leading the branding, naming and ideation for McKesson’s Cell and Gene business offering— meet InspiroGene. Enjore more at inspirogene.com
Videos
Strong images and clear headlines grab attention and quickly convey a message. They leave a lasting first impression, boost engagement, and help your audience follow your story easily. In a crowded content world, bold visuals and simple words are key to standing out, being heard and driving change.
When emotion meets strategy to
move hearts and change minds…
